Connected smart packaging to track usage and automate refill. The infrastructure to improve
customer engagement, increase margins and provide a path to eliminating harmful single-use
plastics.
‘Have your packages continually resupply your customers.’
A simple proposition that can be applied to all? Yes, but bespoke is key.
Over the last two years of working with clients at Vesta Smart Packaging, we’ve learned that every
auto-replenishment proposition comes with a range of specialist requirements.
Package-led auto replenishment makes a seller of product into a provider of that product-as-a-
service (yes, another XaaS). For our clients, it’s a fundamental transformation of their business and
how they compete to get their products into the hands of their customers. It’s not a surprise then
that our customers have come to care deeply about the specifics of tailoring their new services.
Our packages, platform and application combine to deliver a highly customisable auto-
replenishment product, and we’ve been both surprised and delighted by the range of customisation
requests from the projects we’ve completed over the last couple of years.
Some recent new developments include:
- Automatic recognition of refills – our smart packages can use short range radio
communications to check if the refill that has been used is legitimate. This provides both
confidence in the proper running of the service and the potential to overcome the vast
problem of counterfeiting. - Session recording – by leaving our sensors active for longer, we can determine not only the
amount of use, but the nature of use. This has already been adopted by some of our clients
to enhance the service they offer to their customers via our packaging - End user analytics – using the full range of package data to deliver insight to end users. How
much do you use compared to last week, to others, to other times of day? How much are
you spending? How can you use this product more effectively?
As we complete increasing numbers of projects to deploy smart packaging across all FMCG verticals (we have now completed trials in home care, food and beverage and personal care), we see how
vital it is to work with clients to provide bespoke solutions.
Get in touch with us if you think Vesta could help your company transform its business, engage your
customers in a range of ways you’d never thought possible and crucially provide a way drastically
reducing your reliance on single-use plastics.